The 3 Essentials to Creating Your Brand on Social Media

1. Running Effective Facebook Ads

The main aspect of social media marketing is to get your brand in front of peoples faces. An effective tool to accomplish this is running Facebook Ads. When building the ad, you are given the option to filter the demographic of people your ads reach to. You are also given the option of the size of your reach, the more people you want your ad to reach, the higher the ad cost. We offer services to set up Facebook ads that suit your campaign, and keep track of the analytics of them, to maintain audience growth.

2. Create an Instagram Business Profile for your Business

Instagram is quite possibly the most common social media website (duh!), and it is a very effective marketing tool when used properly. Turning your Instagram account into a business profile is the best way to make your brand look more professional, and well established. With a business profile you are able to control how many people your ads reach to (much like Facebook). You also can view a showcase of analytics such as: how many people are seeing your posts, how many people are viewing your profile, how many impressions you have made weekly, and how many followers you have gained everyday. Setting up a business profile on Instagram make it easier for people to contact you as there is the option to have email and phone links in your bio. If you are looking to step up your Instagram game, then switching to a business profile may be the way to go!

3. Audience Engagement

The main aspect of online marketing is to bring in a lot of traffic to your website or ads. However, it is crucial to engage with your audience, and take some of their ideas or requests into consideration. This will build a good reputation for your brand, and it will create a connection with you and your audience, resulting in an active following to your brand. A great strategy I have adopted is Gary Vaynerchuk’s $1.80 Strategy. The premise of it is to be more social on social media. Seems obvious right? However, you gain a lot more exposure, and get put higher in the algorithm when you simply connect with people that have similar interests.

Click here if you want to read the full strategy.

Those are the 3 essential components of building your online brand. If you have any questions, please drop us a line and we’ll get back to you ASAP.